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AMERICAN LIFE FILMS #3 - MID-CENTURY DESIGN 1950s-1960s

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Populuxe was a consumer culture and aesthetic in the 1950s and 1960s. The term comes from combining the words popular and luxury. The work of artists, designers, graphic designers, furniture designers, interior designers and architects is associated with the movement. These films present American life in a Populuxe context.

AMERICAN LOOK 1958
U.S. industrial film. In Technicolor. Populuxe. A tribute to the American designer presented by Chevrolet, this is the definitive Populuxe film and the ultimate film reference for the atomic age look and mid-century design. Look for: telephones, furniture, homes, landscaping, backyard barbeque areas, cameras, mailboxes, doorknobs, coffee pots, lamps, tables, dinnerware, mixers, toasters, living rooms, can openers, vacuum cleaners, juice containers, fans, hi-fi equipment, televisions, wall units, office furniture, product packaging, automobiles, and so much more.

AMERICAN THRIFT 1962
U.S. industrial film. In color. Populuxe. Chevrolet presents this tribute to the American woman and her thrifty ways with money. The film also salutes the individuality of the American citizen and the variety of choices we have in the American system of mass production but it's also clearly about the beautiful Corvairs, BelAirs, and Impalas that gave 1960s homemakers quick access to shopping malls and supermarkets. Look for mid-century modern design; interiors and exteriors, shopping malls, and more

IN THE SUBURBS 1957
U.S. industrial film. In color. Populuxe. Life in the suburbs has its good and bad moments, but most people who live there want to be there. Redbook Magazine provides a source of advice for advertisers trying to reach these people, who are experiencing something new together in their suburban living style, such as home living, raising children, shopping (especially in the suburban phenomenon called the shopping mall), automobile care, entertaining and being entertained. The magazine developed a marketing campaign called Easy Living, which targeted those who frequented suburban shopping malls.

THE REFRESHING LOOK 1960
U.S. industrial film. In color. Populuxe. Bold, beautiful, and exciting are not just words that describe the homes and business of the 1960s; they can also describe the new Coca-Cola vending machines. We learn how engineers are making leaps and bounds to make Coke machines beautifully designed with beauty and form top of mind. The new Coca-Cola machine will add to the beauty of your store and will increase your sales! A cool film about design, marketing and sales techniques.

THE GOLDEN YEARS 1960
U.S. industrial film. In color. Populuxe. At the dawn of "the golden 60s," the Brunswick Company created this film for bowling alley owners. It promotes Brunswick's new Gold Crown line of bowling furniture and equipment. As a backdrop, a family of parents, daughter, and son go bowling. An off-screen narrator describes the features of the alley, from chairs to lighting, from colors to pin-setting equipment.


AMERICAN LIFE FILMS #3 - MID-CENTURY MODERN DESIGN 1950s-60s on DVD!



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